Roberto Palomba and Ludovica Palomba Serafini lead their own studio named “Palomba Serafini Associati” in Verona since 1994. Moreover Roberlo teaches at the Polytecnico in Milan industrial design since 2003. The special character of the studio is based on the ability of connecting a modern society vision and users-demands with exceptional knowledge about historical and cultural roots of design. The results of their work are products that connect and harmonize the past and the future. This approach sensitizes the team around Ludovica and Roberto Palomba for themes and objects that accord to demands of users. And in return the approach avoids having to be exposed to the uniformity of quick but future-less trends and fashions.